Studio identity · Art direction

Frick Form Identity

An evolving studio identity that connects architectural precision with the atmosphere of coastal landscape, natural material, and visual storytelling.

Frick Form identity system with architectural linework, typography, and natural color palette

Project brief

Giving the idea a clear, memorable form.

The identity uses editorial typography, technical linework, deep greens, limestone neutrals, and a hand-drawn coastal mark to unite different creative disciplines.

Scope
Brand system
Presentation
3 project pieces
Deliverables
Primary and secondary marks · Typography and color · Digital art direction · Reusable visual language